Network Maintenance Strategy
How to keep ties warm without being annoying.
The Dunbar Number and Digital Networks
While you can theoretically maintain 150 stable relationships, active professional networks require a different categorization strategy. "Checking in" without adding value is a tax on the recipient's attention.
Value-Add Touchpoints
| Touchpoint Type | Frequency | Value Delivered |
|---|---|---|
| The Signal Forward | Ad-hoc (1-2x/yr) | Forwarding a specific, highly relevant article or data point with zero ask. |
| The Milestone Congratulation | Event-based | Acknowledging a public win (funding, launch, promotion) with a brief note. |
| The Quarterly Update | Quarterly | A structured, bcc'd email to supporters outlining progress, KPIs, and specific asks. |
The Rule of Reciprocity
Do not ask for a significant favor (like a high-stakes intro) if you have not delivered value or engaged meaningfully within the last 6 months. Cold asks to dormant ties rarely convert.
Common Mistakes
- Sending "just bubbling this up" emails to force a reply.
- Automating birthday messages on LinkedIn.
- Asking "how can I help you?" when you don't actually have the capacity or intent to help. (Offer specific help instead).
FAQ
Is a CRM necessary for personal networking? For most, a simple spreadsheet or Notion database is sufficient. The friction of maintaining a complex CRM often leads to abandonment.
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